Tommy Hilfiger Brings His See-Now, Buy-Now Show To London Fashion Week | British Vogue | British Vogue
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![How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/images/methode/2016/09/29/b7ee10f2-8156-11e6-9a58-22a696b49295_image_hires.jpg?itok=1EHe7i-F&v=1475162545)
How the see-now-buy-now trend is changing the face of the fashion industry | South China Morning Post
![Hailey Baldwin walks on the runway during the Tommy Hilfiger's see-now-buy- now Spring 2018 show held in Milan, Italy on February 25, 2018. (Photo by Jonas Gustavsson/Sipa USA Stock Photo - Alamy Hailey Baldwin walks on the runway during the Tommy Hilfiger's see-now-buy- now Spring 2018 show held in Milan, Italy on February 25, 2018. (Photo by Jonas Gustavsson/Sipa USA Stock Photo - Alamy](https://c8.alamy.com/comp/2EPYK3D/hailey-baldwin-walks-on-the-runway-during-the-tommy-hilfigers-see-now-buy-now-spring-2018-show-held-in-milan-italy-on-february-25-2018-photo-by-jonas-gustavssonsipa-usa-2EPYK3D.jpg)