Athlete activism or corporate woke-washing? Getting it right is a tough game | Stuff.co.nz
The Ugly Symbolism of Nike's 'Betsy Ross Flag' Sneaker | Frieze
Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year | PR Week
Corporations should serve their customers, not woke politicians - Washington Times
How Companies Can Avoid the Sin of “Woke-Washing” | Andrea Obston Marketing Communications
Colin Kaepernick – News, Research and Analysis – The Conversation – page 1
Woke Washing: the problem with 'branding' social movements | CBC Radio
Woke-Wash or Integrity? Giving CEOs data to drive brand purpose & reputation | Polecat
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
Nike says 'Believe in something.' Can it sacrifice something, too? - New York Amsterdam News
Woke Washing - Flux Trends
Follow the Things | Sport | Colin Kaepernick 'Just Do It'
Woke Washing: How purpose driven marketing is being hijacked
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Nike investors won't force company to show results of diversity efforts - MarketWatch
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Brands Taking a Stand: Authentic Brand Activism or Woke Washing? - Jessica Vredenburg, Sommer Kapitan, Amanda Spry, Joya A. Kemper, 2020
Woke washing: what happens when marketing communications don't match corporate practice
Wokewashing: An introduction
Shareholder Proposal Asks Nike to Prove It's a Role Model - Intelligize
What is wokewashing, and how can brands avoid it?
Brace Yourself for a Super Bowl Wokewashing
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
