![Let's say we had a little effect on Fifa' - Michael Burke, Louis Vuitton's CEO, on how luxury can be a force for good Let's say we had a little effect on Fifa' - Michael Burke, Louis Vuitton's CEO, on how luxury can be a force for good](https://www.telegraph.co.uk/content/dam/luxury/2018/06/06/2018_05_TELEGRAPH_VUITTON_WORLDCUP_240_trans_NvBQzQNjv4BqtM3ZXxV42fQENILgObxjOO9v4xZNBYl3bKz1Te4o_FQ.jpg?imwidth=680)
Let's say we had a little effect on Fifa' - Michael Burke, Louis Vuitton's CEO, on how luxury can be a force for good
![A ceremony to unveil Louis Vuitton's travel case for the 2018 FIFA World Cup trophy on May 17, 2018 in Paris, France. Photo by Alban Wyters/ABACAPRESS.COM Stock Photo - Alamy A ceremony to unveil Louis Vuitton's travel case for the 2018 FIFA World Cup trophy on May 17, 2018 in Paris, France. Photo by Alban Wyters/ABACAPRESS.COM Stock Photo - Alamy](https://c8.alamy.com/comp/2DD8DRT/a-ceremony-to-unveil-louis-vuittons-travel-case-for-the-2018-fifa-world-cup-trophy-on-may-17-2018-in-paris-france-photo-by-alban-wytersabacapresscom-2DD8DRT.jpg)
A ceremony to unveil Louis Vuitton's travel case for the 2018 FIFA World Cup trophy on May 17, 2018 in Paris, France. Photo by Alban Wyters/ABACAPRESS.COM Stock Photo - Alamy
![Louis Vuitton Monogram FIFA World Cup France Soccer Ball, 1998 Available For Immediate Sale At Sotheby's Louis Vuitton Monogram FIFA World Cup France Soccer Ball, 1998 Available For Immediate Sale At Sotheby's](https://sothebys-md.brightspotcdn.com/dims4/default/0111018/2147483647/strip/true/crop/2000x2000+0+0/resize/800x800!/quality/90/?url=http%3A%2F%2Fsothebys-brightspot.s3.amazonaws.com%2Fmedia-desk%2Fd8%2F42%2F35894c4d44cfa14026ed77731ee8%2Fmrkt-cfhct-t2-rx03.jpg)